Keycorp Sports & Entertainment Ltd Acquires Majority Ownership of BCHL’s Alberni Valley Bulldogs Jr. “A” Hockey Club

Keycorp Sports and Entertainment is proud to announce that the BCHL’s Board of Governors has granted unanimous approval to acquire the majority ownership in the Alberni Valley Bulldogs.  Keycorp Sports and Entertainment will be the leadership in a group of established community partners joining the existing Port Alberni Junior Hockey Society in the newly founded group. 

Keycorp Sports and Entertainment’s president David Michaud will assume the same role with the Bulldogs and oversee all hockey and business operations for the club. Michaud is no stranger to the BCHL as he spent parts of 4 seasons with the Penticton Vees and served on the BCHL’s Board of Governors. Prior to his time with the Vees, Michaud worked with CAA Sports in their hockey division, and spent 5 years as the general manager of the BCMML’s Okanagan Rockets. 

“The goal of Keycorp Sports and Entertainment is to acquire properties that would help us expand our reach in the sporting world here on Vancouver Island and beyond. Acquiring the Bulldogs is a tremendous opportunity and we’re very excited to help build on the work that PAJHS has put in over the years.   I’ve seen first-hand what an exciting atmosphere the Multiplex can create.  It’s our mission to return the Bulldogs to a position of prominence in the community and continue to move players along to the NCAA and ultimately professional hockey.” said Michaud. 

Keycorp Sports and Entertainment is a subsidiary of the Keycorp Group of Companies and is led by long time Victoria businessman Jim Hartshorne.  Keycorp Sports & Entertainment is joined in the ownership group by Ron Coutre of Victoria; Dennis See, Stefanie Weber, Tim MacLean all of Port Alberni; and the Port Alberni Jr Hockey Society.  

About Keycorp Sports & Entertainment: Works with new and existing sports teams including the 9-time Mann Cup Champions Victoria Shamrocks of the WLA. They also work with entertainment venues, concert promoters, and more to bring professional-level promotion, ticketing, and event day production to Victoria, and across British Columbia.

Gareth Gilson